Oh, Mitch you’re so plush!

Exclusive Mitch Plush from Neon Monster

Neon Monster kicks off 2010 with an all-ages, eco-friendly plush rendition of their monstrous character, Mitch!

Founded in 2007 by four collectors who wanted to share their love for limited edition collectibles, Neon Monster continues to solidify its place as San Francisco’s premiere destination for art toys with its own line of exclusive character figures. And today is the day they unleash Mitch on the public!

Mitchell M. Monster

Height: 12′ 8″/ Weight: 743 lbs / Born: c.1215 AD

Mitch is a depressive aesthete dreamed up by co-founders, Isaac and Jacob Pritzker, made from 100% recycled fleece plush – or “recycled pet” according to the “Engrish” translation!

“He’s a tough cyclops with a soft side… We made him out of plush so people can bask in his gruff hugability at a price point easy on the wallet and from materials easy on the planet.” Isaac Pritzker, Co-founder

Supporting the San Francisco art scene is a priority for Neon Monster, who tapped the talents of local artists, Reuben Rude and Lauren Venell to bring Mitch to life. In addition to exhibiting his own art, Reuben has worked as a product designer for STRANGEco and a colourist on over 100 issues of Savage Dragon and early Spawn comics.

“Reuben has been a remarkable asset in the production of the visual aspects of the Neon Monster brand. His combined experience in the designer art and illustration community has made him a wonderful resource for our company,” Jacob Pritzker, Co-founder

Neon Monster also worked closely with Lauren to develop the three-dimensional pattern and plush prototype from Reuben’s design. Lauren is the founder of sweet-meats.com, whose humorous ham bone plushes can be seen in shops around the world. She is recognised for combining a unique knowledge of product development with a highly skilled ability to sew and create complex patterns.

“Bringing Mitch to life has been an incredibly rewarding experience. Everyone involved in the process has really worked hard to give Mitch a unique personality.” Kristy Klinck, Co-founder

Kristy referred to working with Reuben and Lauren as “the perfect collaboration”.

Limited Edition Mitch Plush Toy

Eco-friendly Mitch is 14 inches of soft, huggable, non-pilling, recycled PET plastic (fleece) and is appropriate for collectors of all ages. Available in two limited edition colorways: albino-pink or grey. Each plush comes packed in a signature kaiju-style reusable plastic bag.

Mitch is a giant misfit, rather anachronistic in his taste, and with a tendency to slide into psychotic episodes. His full story, and those of his fellow characters, will be progressively revealed on Neon Monster’s dedicated microsite, The Bestiary (web design and development by The Neon Hive). Stay tuned as we will be revealing more of the Neon Monster story a little later. No bribes, it’s strictly classified information!

Whilst you’re waiting though why not cruise over to the Neon Monster store to bag yourself your very own lovable cyclops!!!

Get your mitts on Mitch here!