Butter London A/W 2010 Preview

Catwalk Trend Reports: Autumn/Winter 2010 Nail Colours

New “must-have” nail lacquer colours by Butter London!

Fresh from the latest catwalks, the new 3 Free nail lacquer colours by Butter London are revealed! This sneaky peek is a complete “fashion forward” for fashionistas already O.V.E.R. all things summer!!!

Yeah, we get it, some of you are several seasons on and we don’t want to disappoint so check it… Introducing the Autumn/Winter 2010 Collection: All Hail McQueen, Bumster, Marrow and Victoriana.

Created by the über talented nail guru, Nonie Creme, the new collection is as creative and inspirational as it is bang on (catwalk) trend! This season, Nonie pays homage to the fashion industry’s beloved l’enfant terrible of fashion, Alexander McQueen, who sadly passed away at the start of Fashion Week last February. His last poignant collection, seemingly cut on the stand by his own hand, was haunting exquisite and astutely detailed. “All Hail McQueen” and “Bumster” pay tribute to the talented fashion master. Both colours look amazing on all skin tones – no nail fetishist should be without them this season – we know, we sneaked a go!!!

As if those two likely iconic colours wouldn’t spoil the most exacting of fashionistas enough already, Nonie has spoilt us even more this season by giving us access to a custom colour she created exclusively for the Vena Cava A/W 2010 RTW show… Introducing “Marrow” – an eerie, gritty purple that is not only clever but cheeky, transcending street style to couture in one effortless sweep of a lacquer brush. This is a rare treat (TBH – all limited edition Butter colours are a treat but having the opportunity to access a colour that would normally only make a one-off appearance on the catwalk makes it a rare one!) Stock will be strictly limited so contemplate too long and it may just be gone! Forever.

Finally, “Victoriana” pays reference to Nonie’s love of the regency and vintage blues found throughout many of London’s most exclusive interiors. This textured, twinkling blue can be found adorning our fair city – and didn’t look too out of place in the season’s latest collections, see the above report, the proof is in the pudding. Oh, how very Victorian of us!

Limited Edition 3 Free Nail Lacquer by butter LONDON

All Hail McQueen, Bumster, Marrow & Victoriana

*** NOTE TO BEAUTY/FASHION PR, EDITORS & BLOGGERS ***

Please feel free to use the Catwalk Trend Reports for Nails featured above in your online publication or blog but please be sure to credit the source back to The Neon Hive. Thank you.

UK Stockists: Butter London 3 Free Nail Lacquers are available in Oasis Fashion Stores (Flagship Only), Harvey Nichols (Nationwide) and online at Strawberry and Cream www.strawberryandcream.com

In Store: Available early August 2010.

Join the Wait List!

We figured it would be way too cruel to let you know about the Butter London A/W 2010 Collection, especially when some of the colours are going to be limited editions, and then not to let you know how you can get your (well-manicured) mitts on them…

Our good friends over at Strawberry and Cream have launched an official Butter London A/W 2010 Wait List! Essentially if you register, you’ll amongst the very first to know when the stock lands on UK shores and becomes available to buy online – ETA some time in early August. Heck, if you’re name’s not down, you may miss out!!! That’s right, bag your alarm call… NOW!

Signing up couldn’t be easier!

Simply email your name, email address, phone number and the colour(s) you just can’t spend the winter without to: waitlist[at]strawberryandcream.com

Customers that email the Wait List and do not specify the colours they would like to reserve will only be added to the mailing list to receive a notification when the colours are available to buy. Stock will only be reserved for those that specifically request it! Only Butter London A/W 2010 colours can be reserved through the S&C.com Wait List e.g. All Hail McQueen, Bumster, Marrow and/or Victoriana. Evil spammers will be junked!