Official Website Launch!

Fashion, Magento

The wait is O.V.E.R. Officially live and open for business…

We are super stoked to announce that the new e-commerce website for the iconic surfwear and fashion brand, Hot Tuna, is now LIVE!!! Aaaand you wondered why we’d been so quiet of late.

Well, as you can see we’ve been hard at work creating the behemoth that is website – and it bites! The new online store is packed full of their legendary graphic-led tees, hoods and boardies with a strong focus on the brand’s heritage and some of the original graphics.

Established in 1969, Hot Tuna has travelled across the world on the backs, bums and boards of surfers and is instantly recognisable but its piranha logo. Edgy graphic prints inspired generations and now it’s set to take over the younger, more urban generation where surfwear meets streetwear.

The website and blog are custom designed and built (of course!) with a strong focus on the signature ‘mass graphic impact with a dash of mischievousness’ both synonymous with the Hot Tuna name. Though we’d like to think that the site is as functional as it is rad to look at so drop by, hang out and shop til your card maxes out! Then let us know what you think.

Big props to HTHQ for giving us so much creative freedom, to the fine folks at The Cult PR and to our lovely home girl, all round rad surfer chick and photog gem, Julia Toms.

We’ll be posting more once we’ve celebrated the launch but, for now, head over to the Hot Tuna online store or get your dose of vital sustenance on their blog – The Piranha Soup Adventures. Go big or go home peeps!


  1. POSTED BY Jessica | TWITTER @Twitter on September 22, 2011 at 2:16 pm | Reply

    Bravo guys! Really rad site. xx

  2. POSTED BY Von Shape | TWITTER @vonshape on September 23, 2011 at 9:31 am | Reply

    This is pure radicalness personified in the form of a website! X

  3. POSTED BY Pete | TWITTER @theneonhive on September 23, 2011 at 4:16 pm | Reply

    I’m cashing in my beer and sleep tokens earned during this job over the weekend!!!

    • POSTED BY Molly | TWITTER @vonshape on September 23, 2011 at 10:48 pm | Reply

      Lolz. Well earnt boysee! Don’t forget you can trade zzz’s for suds. Vice versa. Aaaand repeat. Currently trading wine tokens for zombie dogs!!! Lethal.

  4. POSTED BY Amlea | TWITTER @Amlea on September 24, 2011 at 2:35 pm | Reply

    Wrote a blog on the new A/W 2011 collection here!

    The new pieces look ace!

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