Packaging Design Love is…

Irié Wash Fluo

Designers are well versed at looking to other designers for ideas and inspiration. From time to time you are fortunate (albeit slightly envious) to stumble across something that envokes the simple reaction: “I wish I had designed that”. For me, that is Paris based Japanese fashion designer, Irié Wash. Known for his cutting edge designs and materials, it comes as no surprise that the Irié Wash Parfums are also very artistic in concept, scent and packaging. His “Fluo” room fragrance collection is sheer packaging design nirvana. Confident, pure, non-pretentious; its stylish yet simple design is executed to perfection and stands as testament to the old adage “less is more”. Timeless advice.

Aside from looking mighty fine, each of the fragrances are designed to take you on a sensory journey. Needless to say, Irié Wash Fluo is always to hand in our studio and, if pushed, my personal favourite would be Fluo Vert, an intriguiing but uplifting combination of basil and mint. Available exclusively in the UK at Strawberry and Cream.