Montezuma’s Chocolates
Packaging Design
Eco friendly and sustainable packaging designs for our local artisan chocolatiers, Montezuma’s. Design with a conscience packed with colour, quirky style and a touch of humour.
Ex-lawyers turned chocolate entrepreneurs, Helen and Simon Pattinson, founded Montezuma’s in 2000 hand making their chocolate with one little machine and one shop in Brighton. Today, they take great satisfaction in the accolades and acclaim they have received in the 10 short years since founding Monty’s. Priding themselves as the most innovative chocolate makers in the UK with a reputation far wider than their southern roots and handful of shops.
The Neon Hive has worked with Montezuma’s over the last 5 years, in fact, ever since Simon was actually brave enough to hand the design reins over to someone else! This leap of faith stands testament to our skill and sensitivity towards delivering iconic brand experiences.
During this time we have seen their product line, and associated packaging, grow from strength to strength. From individual “snack” bars to kilo bars to shipping outers to product placement on wholesaler’s artic lorries! But with the growth of their business comes more design considerations; products that originally only featured in their own stores now resides in pride of place alongside the likes of chocolate superbrands, Rococco and Green & Blacks. Hero products such as the 100g bars need to bear all the colourful Monty’s unique characteristics while standing out in the supermarket aisles, more corporate environment and competing against the superbrands. If nothing else it has kept us on our guard, ahead of the game…
Appealing to an extremely diverse clientele has called for creativity and innovation every step of the way – especially when it comes to key dates in the chocolate calendar, such as Easter and Christmas, when enticing consumers from all walks of faith can be a little tricky but the increased sales speak for themselves!
Oh, and the press have had some really nice things to say too:
“Fashionably organic, amusingly packaged and of exceptionally high quality… at the chewing edge of chocolate” Elle
“Younger, funkier and no lace bows!” Country Living Magazine
Voted as one of The Guardian’s Top 10 Ethical Chocolate Companies, Monty’s HQ are dedicated to minimising their impact on the environment:
“Every day we work really hard to minimise our impact on the small world that we live in. We will try anything short of not eating chocolate. There is no escaping that chocolate comes from somewhere a long way south and uses energy to get it here, but don’t forget those packaging miles. It is estimated that about 30% of total ‘food miles’ can be attributed to the packaging.” Helen Pattinson, Co-founder
In 2006 they were awarded Green Business of the Year in Sussex.
We offer creative consultancy, conceptual design, prototypes and technical print artwork for all of you packaging requirements – the greener, the better!
