Effective Point of Sale
Graphic Design for Sales & Marketing
POSM (point of sale material) is everywhere. In fact, to such a degree that our minds are conditioned to simply accept seeing it – but do we, the consumer, really ‘see’ it? Do we truly read, register or even mentally or visually note the real message that a particular brand/company/product wish to portray? Or, are we too quick to assume and dismiss it?
It’s a bittersweet scenario but one that is reality. Sales opportunities are in abundance and yet creating effective point of sale material that is really ‘seen’ and really ‘talks’ to the consumer are often deemed to be conflicting concepts – ones which do not necessarily go hand-in-hand, so getting the right balance can be a daunting prospect. One thing is for sure – you need to ensure your consumers really do ‘see’ you. And that’s where we come in…
With over 10 years experience in brand marketing and sales, on both client and agency sides, The Neon Hive understands that effective POSM is not based purely on a nice design. Essentially, POSM needs to act as an extension to your product. Sure, it needs promote the product or product range BUT… it also needs to reflect your brand identity, its very core. Afterall, this is what consumer typically will be buying into; your niche on the market. This is what sets you apart from your competitors.
The Neon Hive understands this. Every piece of POSM we design has had the brand, the product and the selling environment taken into account. Our designers research the competition, the consumers and the retail environment to ensure effective designs that not only communicate to your consumers and retailers but also translate into real results… the sale of your product.
Identify your market
Good point of sale design is a 50/50 mix. Identify the market/identify the design. Many POSM projects require multiple components to cover every angle of the selling process or retail environment, good designers will take this all into account to achieve the maximum return for the clients’ investment.
Don’t lose out to the competition
In a notoriously competitive market, it’s difficult to persuade consumers and retailers to embrace sales collateral with any degree of passion. However, professionally designed POSM can make all the difference. Considered, deliberate and relevant design, proficiently executed can, and will, play a determining factor in whether or not you achieve increased sales. Don’t lose out to the competition!
Recruit the right creative team
The Neon Hive has a wealth of experience in the design and production of bespoke POSM. We create and produce high quality banners, counter displays, free-standing units, merchandisers, posters, window graphics, vinyl d-cals and much, much more.