Brand Identity

Creating brands not just a logo

Make your mark

Considered and deliberate aesthetic for your brand is vital. Essentially when it comes to logo design and brand identity, you get what you pay for, rushing and scrimping on this part of your campaign can have a detrimental affect on your business. The logo IS your business identity and you will be judged on it. Successful logo design will convey your message concisely, exist organically and transcend passing trends. Industries evolve continually, good brand identity will remain effective and relevant constantly. Consider too the emotional aspect of identity; people WILL have a reaction to your branding… make sure it’s the right one!

Getting started

A well thought out brand or company name helps. But what if you do not have one or are struggling to decide? Do not rush. Do not panic. We can help. We can also help you create the perfect tagline or plan the launch campaign for your brand.

Communication

Talk to us. Contact between client and designer is paramount. If you would prefer to talk to a designer before supplying your design brief, we would welcome it. Quite simply we need to interpret your concept, translate it and create something that really talks to your clients; the more open the communication is between us, the better equipped we are to provide a logo that really communicates your message. Complex issues in the design stage can invariably be solved by having a “real” conversation. Enigmatic emails can be prohibitive and don’t really help anyone.

Writing the brief

Lots of clients dread writing a design brief. This is normal, it affects the outcome. Do not worry. We have created a Brand Identity Brief form to cover all the bits we really need to know like a bit about your brand, the message you want to deliver etc. Yes, there are lots of questions, some easier than others, this is not meant to serve as some kind of survival test rather a way for us to determine what you want your identity to achieve. Afterall, this is your brand and without your help we have very little to go on. From past experience, our clients have found this form to be a useful tool which not only helped to focus their minds but also made them think about things they may not necessarily have considered themselves. If you have a branding project you’d like us to take a look at, please email louis@theneonhive.com for more information.

Cost

Each client has very individual requirements so the short answer is: the cost is variable. There is no fixed price structure per logo design or per complete brand identity. We are reluctant to provide ball park figures, by their very nature “ball park” is not accurate and consequently may be construed as misleading. However, we do have set hourly studio rates so that each client is treated on an equal basis. We believe this to be the most fair and consistent policy. Prices start at £175 + VAT. We will always provide you with 3 price options on the quotation – low, mid range and no limits. If you have a fixed budget please ensure you specify this on the Brand Identity Brief and we will advise what we can realistically deliver within your budget. Budget directly impacts the amount of time a designer can allocate to research, development and design stages so the more time available, the more cohesive the outcome. Upon receipt of the completed Brand Identity Brief, we can provide you with an accurate quotation. We aim to provide all branding quotations within 48 hours (week days only). Please email louis@theneonhive.com if you require further guidance.

Lead times

Each project is individual and as such lead times can vary, from the very simple to the very complex, 2 weeks to 3 months. There is no quick fix. As previously mentioned, the more time made available for the project, the better the result. Due to the organic nature of such projects it is best to build in a period of contingency – time to reflect, re-evaluate, feedback, develop – as the design goes through its natural life cycle. Lead times are estimated upon commission. We will deliver within the time frames we commit to and always with the ideal deadline in mind. However, we ask that you take into account anticipated deadlines may change if the project becomes more complex than originally anticipated.

We offer logo design, complete brand identity, rebranding and much, much more. For more information, please say: hello@theneonhive.com